To create a social media-friendly press release, follow these steps. Use the same criteria as a standard press release but add the new technology that the internet allows, such as multimedia links, tags, and social sharing. Headline — Craft a brief, keyworded headline that gets attention.
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them.
Talk about low-hanging fruit! What's more, press releases are cost effective. If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they're intended.
Worst case, a badly-written press release simply makes your firm look clueless and stupid. For example, a while back I received a press release containing the following sentence: And, let's face it, a 6. As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
And I assumed probably rightly that the company's marketing team was a bunch of idiots. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story.
So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes. Have him say something memorable and personal, if possible.
Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal. You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.
Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished. Luckily there are plenty out-of-work reporters out there right now. What follows are three examples, pretty much picked randomly, which show how it's done.
The first two have a little biz-blab in them, but are still reasonably effective. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.How to Write a Social Media Friendly Press Release Views November 18, No Comments Social Media Steve Cartwright A social media press release is just a normal press release, but it also includes video, images, social media links and anything that helps your audience and influencers find, share, and publicize what you’re doing.
The press release also segments the video the same way a written press release would, breaking up the CEO’s commentary by the question he’s answering.
This makes it easy for viewers to jump through the video and find the information they’re most interested in . Nov 13, · Proofread your press release -- and let a few other people proofread it as well -- before sending it out. Even a single mistake can dissuade a reporter from taking you seriously.
5. Elements of a Good Press Release. Heading: This needs to be strong. People are interested in how a business expands, who it sells to, and how much money it makes. Craft your headline with a strong title that grabs a reader’s attention right away. Sub-heading: A single sentence summarizes the entire content of the press release.
It can . Following our press release template will help you stay on point as you write your press release.
You’ll want to follow it closely to ensure you’ve included all the key information, such as your release date, boilerplate, and end notation. Press releases follow a well-defined format that simplifies the writing process.
Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.