Sum up the results of the table with a few brief paragraphs that state as completely as possible your competitive advantages and disadvantages.
WnTn This matrix combines the strengths with the opportunities and threats, and the weaknesses with the opportunities and threats that were identified during the analysis.
Thus the matrix reveals four clusters: Cluster strengths and opportunities: Cluster strengths and threats: Cluster weaknesses and threats: Strategic Plan[ edit ] The ultimate goal of context analysis is to develop a strategic plan.
The previous sections described all the steps that form the stepping stones to developing a strategic plan of action for the organization. The trend and competitor analysis gives insight to the opportunities and threats in the market and the internal analysis gives insight to the competences of the organization.
And these were combined in the SWOT-i matrix. The SWOT-i matrix helps identify issues that need to be dealt with. These issues need to be resolved by formulating an objective and a plan to reach that objective, a strategy.
Example[ edit ] Joe Arden is in the process of competitive analysis table business plan a business plan for his business idea, Arden Systems. Arden Systems will be a software business that focuses on the development of software for small businesses. Joe realizes that this is a tough market because there are many software companies that develop business software.
Therefore, he conducts context analysis to gain insight into the environment of the business in order to develop a strategic plan of action to achieve competitive advantage within the market.
Define market[ edit ] First step is to define a market for analysis. Joe decides that he wants to focus on small businesses consisting of at most 20 employees.
Trend Analysis[ edit ] Next step is to conduct trend analysis. The macro environmental factors that Joe should take into consideration are as follows: Intellectual property rights Economical trend: Economic growth Social trend: Reduce operational costs; Ease for conducting business administration Technological trend: Software suites; Web applications Demographic trend: Increase in the graduates of IT related studies Competitor Analysis[ edit ] Following trend analysis is competitor analysis.
Joe analyzes the competition on four levels to gain insight into how they operate and where advantages lie. Arden Systems will be competing on the fact that consumers want efficient and effective conducting of a business Brand: There are software businesses that have been making business software for a while and thus have become very popular in the market.
Competing based on brand will be difficult. They will be packaged software like the major competition. Forces that can affect Arden Systems are in particular: The bargaining power of buyers: Threat of new entrants: The focus of the competition is to take over the position of the market leader. Joe intends to compete based on product differentiation.
Opportunities and Threats[ edit ] Now that Joe has analyzed the competition and the trends in the market he can define opportunities and threats. Because the competitors focus on taking over the leadership position, Arden can focus on those segments of the market that the market leader ignores.
This allows them to take over where the market leader shows weakness.Competitive analysis is the process of analyzing your competitors, which are the people you’re trying to run against in specific markets. If you’re somebody that is interested in providing a website that sells shoes and such, you’ll be going head-to-head with all of the .
Use these Marketing Plan Templates (5 x MS Word templates and 10 Excel spreadsheets) to summarize the Who, What, Where, When, and How questions of marketing and sales activities for the planning year.
Use this Marketing Plan Template to: Analyze your competitors in order to position your product or service; Develop your product so that it meet customers’ needs. Below is a Competitive Analysis table. Use the table to compare your company with the two most important competitors to your business.
Use the table to compare your company with the two most important competitors to your business. A key part of any business plan is the market analysis.
This section needs to demonstrate both your expertise in your particular market and the attractiveness of the market from a financial standpoint.
Sum up the results of the table with a few brief paragraphs that state as completely as possible your competitive advantages and disadvantages. Aug 13, · Business plans should incorporate a section addressing the competitive analysis.
Business Plan Pro by Palo Alto Software is one example of how the competitive analysis is integrated into the plan. This information and perspective is then used to build a more comprehensive competitive business strategy/5(4).